News Release

June 19, 2006 -- Boston Corporate Finance Advises ProActivity on Sale to EMC

WESTWOOD, MA – Boston Corporate Finance, Inc. (BCF), a technology-focused investment banking firm, announced today that it has successfully advised Newton, MA-based, Business Process Management (BPM) software provider, ProActivity Ltd. (ProActivity), in its sale to EMC Corporation, the Hopkinton, MA-based, world leader in information management and storage.

The combined EMC Documentum and ProActivity product suite now gives EMC the most complete BPM software offering in the market. ProActivity provides tools to monitor, analyze and optimize business processes and offers the first and only solution that treats business processes as data, not simply as pictures or models.  This patented design automates the detailed capture and validation of "as is" business processes, generates graphical process maps on the fly, provides dynamic multidimensional analysis and creates a strategic process knowledge base that can be reused and extended across the enterprise.  Most business processes involve various types of content - from forms to scanned images, documents, reports and rich media.  As such, BPM is a natural extension of the EMC Documentum enterprise content management platform, where these information types are currently being managed.

As the exclusive financial advisor to ProActivity, BCF leveraged its technology expertise, international relationships and transaction experience to help ProActivity maximize value for its shareholders in a transaction that was mutually beneficial for both companies.  This transaction is yet another example of the thesis that BCF laid out in its research in late 2003 that the lines between content management software and BPM software tools would begin to blur and that technology convergence and industry consolidation was inevitable (www.bostoncf.com/research).  Murray Beach, President of BCF, said, “This transaction is representative of an overriding trend that is prevalent in the integration software space today.  The industry remains highly fragmented and the leaders in the space are jockeying for positioning by snapping up cutting-edge, best-of-breed technologies to differentiate themselves in the marketplace.  EMC provides the infrastructure and distribution platform for ProActivity to flourish and we believe that this deal will establish EMC as a leader in the BPM market for years to come.”

Dave DeWalt, President, EMC Software Group, said, "Almost daily, customers stress to me their strategic need to optimize their business processes such as invoice processing, claims processing and loan origination.  Manual process design and requirements definition is expensive, tedious, slow, error prone and widely recognized as the root cause of project failure.  ProActivity brings to EMC a critical content management technology set to augment and enhance EMC's ability to address these needs through the industry-leading EMC Documentum BPM software suite."

Avi Fogel, ProActivity Chairman and CEO, said, "This marks an exciting moment in our company's history. Integration into EMC signals an accelerated path to market for our best-in-class business process lifecycle solution. EMC's substantial market presence will make ProActivity software a major force in the hot and growing BPM market. EMC is a perfect fit due to our clear functional and architectural technology alignment, and our common culture based on customer-driven innovation."

About Boston Corporate Finance, Inc.

Boston Corporate Finance, Inc. (BCF) is a technology focused investment banking firm serving industry leading companies in the global middle market.  The firm is unique in its technology industry intelligence, deal experience and global reach.  The transaction experts at BCF deliver an array of investment banking services with a focus on mergers and acquisitions and private placements of debt and equity.  For more information, please visit www.bostoncf.com or call (781) 320-3200.

Boston Corporate Finance, Inc.
200 Lowder Brook Drive, Suite 2600
Westwood, MA 02090

Tel: (781) 320-3200
Fax: (781) 320-3220
E-mail: info@bostoncf.com

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